Andanar hopes for continuity of government media reforms, institutionalization of legacy campaign
MANILA – Presidential Communications Operations Office Secretary Martin Andanar on Thursday said that he is hopeful that succeeding leaders of the country will adopt the reforms made under PCOO and its attached agencies.
He further stressed that
communications campaigns such as the Duterte Legacy information drive should be
institutionalized.
“Sana itong ganitong klaseng
legacy campaign ay ma-adopt ng susunod ng administrasyon, kumbaga this should
be institutionalized because ito naman ay responsibilidad ng gobyerno ang
i-report ang lahat ng mga nagawa ng pamahalaan [I am hoping that this kind of
legacy campaign will be adopted by the next administration and this should be
institutionalized because it’s the responsibility of the government to report
their accomplishments],” he said.
The PCOO chief said that
this is one way to promote transparency, as it openly tells the public where
the taxes they are paying are being spent.
“Importante nga from those
reports you can have a sound judgement on how to perhaps measure the
achievement of the government sa iyang mga promises o sa iyang mga saad atong
2016 [It is important that from those reports you can have a sound judgement on
how to perhaps measure the achievement of the government, especially on
fulfilling of promises that were made in 2016],” he added.
8 million Filipinos reached
online
Secretary Andanar also
mentioned that upgrading the capacity of the PCOO and its attached agencies in
terms of public information drive allowed them to reach at least 8 million
Filipinos online.
“Mayroon tayong ginawang
technological introductions and improvements sa ating mga government
communication agencies, gaya ng pagpapalakas ng ating mga social media
platforms ng PTV, PCOO, RTVM, PIA, at Radyo Pilipinas. ‘Pag pinagsama-sama mo
ito ay mayroong halos 8 million followers tayo [We made technological introductions
and improvement in our government communication agencies, such as utilizing the
social media platforms of PTV, PCOO, RTVM, PIA, and Radyo Pilipinas. We are
able to reach almost 8 million followers, if we sum up all these platforms
together],” he said.
As of writing there are
2,620,637 followers in PCOO’s official Facebook page; 214,150 followers for PIA
Central office; 292,094 for RTVM; 577,689 on Radyo Pilipinas; 4,382,246 for
PTV-4; 289,927 for PNA; and 65,117 of the Bureau of Communication Services.
These do not include other regional and provincial counterparts of the
agencies.
Secretary Andanar stressed
that this is part of the formed national communications policy that not only
increased the presence of the government in the public’s eyes but also
harmonized the flow of information much needed by the people.
“Nagkaroon po ng Integrated News Team, meaning pinagsama natin ang lahat ng mga platforms of the government. Nasa iisang direksyon lang po ang lakad natin sa government communication [We have an Integrated News Team, meaning we harmonized the platforms of government and we are walking in the same direction ],” he said.
